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Introducing Landlord Advantage

The UK’s First Fully Managed Compliance Solution for Letting Agents

From 14 May 2025, letting agents across the UK will face new regulatory responsibilities under the Office of Financial Sanctions Implementation (OFSI). The changes require enhanced due diligence on every new let and re-let, regardless of the rental value. Failure to comply could result in penalties of up to £1 million, criminal prosecution, and serious reputational damage.

At Smart Compliance, we understand how overwhelming compliance can be for busy agents. That’s why we’ve launched Landlord Advantage, the UK’s first and only fully managed compliance service designed specifically for letting agents. Our goal? To lift the burden of compliance, so you can focus on your business.

Why Landlord Advantage?

Unlike basic checks or partial solutions, Landlord Advantage goes further. It offers a complete support package that includes enhanced due diligence and continuous monitoring to confirm the true ownership of rental properties.

By managing compliance end-to-end, we help you protect your agency from legal and financial risks, while building trust and confidence with your landlords.

“Our goal with Landlord Advantage was to let agents focus on what they do best: growing their business and securing tenancies, while we handle compliance,” explains Amy Shields, Commercial Director at Smart Compliance.

“We recognised that tenant checks were already incorporated into referencing, but landlords, especially those with more complex ownership structures, didn’t have an existing solution. We wanted to create a bespoke product that not only manages landlord compliance on behalf of agents but also gives landlords excellent service and meaningful added value.”

One of the standout features of Landlord Advantage is that it’s the only landlord AML compliance solution on the market to include free expert tax guidance. This exclusive benefit helps landlords navigate tax liabilities, optimise their income, and access discounted tax returns, all included within the package.

What’s included in Landlord Advantage?

· Comprehensive Landlord Compliance Packs: including Title Deeds, proof of address, facial recognition, PEP & sanctions checks, and enhanced due diligence where required

· Free monthly monitoring of all verified clients

· White-labelled marketing materials and website copy to help you explain the new OFSI legislation to landlords

· Retrospective sanctions checks for your existing landlords and tenants (free of charge*)

How does it work?

· Letting agents pay nothing; the compliance fee is charged directly to the landlord

· You can choose to add an administration or review fee

· Every landlord receives a complimentary three-month Lifetime Legal membership, with the option to extend for £8.99 per month

Lifetime Legal membership benefits:

· Unlimited legal advice on a range of landlord issues

· Free expert tax guidance to manage liabilities and maximise income

· Discounted tax returns

· Complimentary wills

· Brand discounts

· Mover protection benefits

By offering Landlord Advantage to your landlords, you’re not just fulfilling your compliance obligations, you’re providing them with valuable services that enhance their landlord journey.

Want to learn more?

Contact one of our Partnership Managers today to discover how Landlord Advantage can help you stay compliant, protect your agency, and add value for your landlords.

*Terms and conditions apply