Operations Director
William Sendall is an accomplished professional with extensive experience in due diligence, anti-money laundering, legal compliance, and claims handling. He began his career at our company in October 2015 as a Member Services Advisor. In 2017, he founded the nascent Compliance Department, and as Compliance Manager, gained a deep understanding of the industry's regulatory landscape. In January 2020, William was promoted to Head of Regulated Services, leading a team responsible for ensuring our clients' compliance with AML regulations, ultimately leading to the launch of Smart Compliance in January 2023. Recently appointed as Operations Director, William continues to utilise his International Advanced Certificate in anti-money laundering, which, combined with his exceptional leadership skills, adds immense value to our services, reinforcing his role as a pivotal member of our team.
